Article Summary
Tired of settling for less in your business? Join me as I chat with the incredible Jenny Roth, a copywriting queen who’s built a thriving business from scratch. Get ready to be inspired by her journey as a stay-at-home mom turned entrepreneurial powerhouse. In this episode, Jenny spills the tea on the importance of valuing your worth, setting audacious goals, and believing in yourself, even when the going gets tough. We’re talking about overcoming rejection, finding your “why,” and crafting copy that converts. Plus, Jenny shares her expert tips for writing like a pro and making your business shine. Don’t miss this empowering episode – it’s time to unlock your true potential and claim your worth!
Takeaways:
- Be specific about your financial goals and why you want to achieve them.
- Gratitude is important, but it shouldn’t hold you back from pursuing your financial goals.
- Take audacious action and go after what you want in your business.
- Use storytelling in your copywriting to engage and connect with your audience.
Conversation Timeline:
- Introduction and Background
- The Power of Specific Financial Goals
- Believing in Yourself and Your Ability to Make Money
- Challenges in the Corporate World
- Asking for What You’re Worth
- Balancing Gratitude and Financial Goals
- Taking Audacious Action
- Knowing Your Why and What You Truly Want
- The Power of Storytelling in Copywriting
- Write First, Edit Later: Unleash Your Creativity
Guest Bio:
Jenny Roth is a sales copywriter for female founders who want to sell with FIRE copy their audience loves to read and buy from. Her copywriting process is rooted in words that build relationships with your clients ~ so they feel confident and EXCITED (and have zero buyer’s remorse!) when working with you. Jenny is also a farmer’s wife, mom to three daughters, a high school running coach, and a big fan of staying in with a good book.
Guest Links:
- Website: www.jennyrothcopywriting.com
- Free ‘Relationship-based’ Email Marketing Strategy & Template Bundle: https://jennyroth.myflodesk.com/emailtemplates
- The Email Marketing Podcast: www.jennyrothcopywriting.com/podcast
Jenny’s Email That’s Referenced:
Subject Line: Female Rage, The Email
“When you go to your first job interview and they ask you about salary, you look them in the eye and you tell them:
‘When deciding on my salary, think of me like a man.
My income does not supplement my partner’s income.
I am the breadwinner of my home. I pay my bills. Don’t pay me like you would pay a woman applying for this position. Pay me like you’d pay a man.’”
My college professor, who was obviously a total badass, gave me this advice.
At the time, I thought she was a little over the top.
I don’t think that anymore.
Anytime someone asks me my WHY …like, Why do you do business, really?
I say something like:
Because I want to help people. Because I want my words to make a difference. Because I want my words to help women build wealth and freedom and connect them to the clients who they can help.
True. All true.
AND ALSO –
Between you and me, there’s a little more to it.
I do what I do so that when I see my old boss, who ‘very carefully’ explained to me that he didn’t need to give me a raise because I was ‘just a homeschool mom earning extra cash’, posting jobs for $15 per hour, I can know that I won’t ever have to depend on him for any ‘wonderful opportunities’ ever, ever, ever again.
I do what I do because, even though I am very happily married, there have been times in my life where I did not think I could leave a terrible situation because I was afraid of not being able to support myself and my kids, and I want to always be able to take care of myself and my girls financially without anyone’s help, no questions asked.
I do what I do so I can remember that one guy who asked me what I did for a living and then legit laughed in my face and said, “Writer, huh? That must pay ~real~ well, is your husband rich or what?” and know that I easily make more than he does in a year. Maybe he needs a rich husband, I dunno :).
I have a business so that I can depend on me.
Because I have always, always wanted to take care of myself and make my own decisions and earn my own money.
Because I have three girls and I want them to know that mom bought that and that they can buy it too.
Shallow?
No.
It’s not. It’s the truth, and if you’re a girl who has ever worked in this world, I bet you have stories just like mine. If you’re a girl who has ever worked in this world, you know we’re supposed to ‘help’ people.
But you already help people – every day, all the time. You can get paid well to do it, too. Period.
So, what is your real WHY for doing business? Your other why? Your female rage, the email version.
Share it with your audience today and see if anyone relates to your story.