Article Summary:
Holiday hustle who?! This episode is all about crushing your business goals BEFORE the December madness hits! We’re talking about planning and setting those goals WAY in advance. This isn’t just theory though – I’m spilling the tea on a product launch that exceeded my expectations. You’ll hear exactly how I prepped from August to October, gathering feedback, creating the magic, and marketing it like a pro to score major success before the holidays even started. But listen up – achieving those goals takes more than just a plan (although a killer plan definitely helps!). We’ll be talking about the importance of having your squad in your corner – support and accountability are your secret weapons! So ditch the overwhelm, grab your notebook, and get ready to create a plan that will have you crushing your goals and celebrating a successful year before the eggnog starts flowing. Let’s do this!
Takeaways:
- Ditch the holiday hustle and hit your goals before them so you can actually enjoy the holidays
- My 12-week case study that made the first 101 sales in just 20 days!
- Find the support you need during this time of year so you can hit your goals and not lose your sanity along the way
The 12-Week Plan To Hit Your Business Goals Before The Holidays
Avoid the holiday hustle by hitting your goal by Thanksgiving (late November). This gives you December to enjoy the holidays, family, friends and all that comes along with that time. It’s more strategic than scrambling to create that Black Friday Deal the weeks before Black Friday.
- Increased Focus: A shorter timeframe allows for laser focus on key goals.
- Tangible Results: Seeing progress within 12 weeks keeps motivation high.
- Avoids the Holiday Hustle: Shifts goal achievement to a period before the holiday season slowdown.
My 12-Week Goal-Crushing Case Study As A Small Business Owner
- Case study started August and completed on December 9
- 101 Sales in 20 Days (Launch Nov. 19)
- August & September: market research for product launch in November (utilized currently client conversations, Instagram stories and email for gathering data)
- September: shared outline of offering with several clients to get feedback and make edits before creating digital product
- October: created digital product (version 1) and shared it with 2 clients for free to get feedback. Made additional edits, created sales page and received testimonials from clients.
- November 17: sent email to my list to offer a special deal to anyone who joined the waitlist
- November 19: digital product launched to clients only and sales started immediately. 5 sales within an hour of the email send.
- November 20: digital product launch to waitlist and sales continued. 8 sales within the first hour.
- November 21 – December 9: continued to share emails, social posts and decided to run an ad for the product after I had confirmation it was selling and the messaging was working.
This allowed me to create something my audience truly wanted at a reasonable pace and let me avoid the holiday hustle completely.
If you’re looking to do something like this in your business, I’d love to support in creating a specific plan for you. Book a Breakthrough Session and we will have 90 minutes to create your plan based on your goal and you’ll have 1 week of Voxer support following the call as you start to implement. Go to amandamckinney.com/ to book your session. I’ve opened up more spots in August for you!
Takeaway Message/Action
Don’t just read this and think “that’s a great idea” but not take action. It’s time to create your 12-week plan so you can hit your goals before the holiday hustle kicks in. If you want support, book a Breakthrough Session and within 90 minutes you’ll have a personalized plan to ensure you make progress and hit your goal. Go to amandamckinney.com/ to book your session now.
Until next time give yourself permission to have a deadline so you can enjoy the holidays and grace along the way. I’ll talk to you soon.