If you’re feeling the need to shut down an offering in your business but you’re not sure how, this article is for you. My guest, Emily Aborn, shared her story with me on how she took a paid membership and turned it into a free community and didn’t lose her business in the process. On the other side of following her intuition with her offering was a successful business on her terms.
In this episode we talk about:
- Creating an offering that your audience wants
- Noticing when it’s time to shut the offering down
- Communicating the ‘shut down’ message to paying customers
- Tactically, how to deal with the finances of shutting down an offering
- How your definition of success comes into play
Guest Resources:
- Website: www.emilyaborn.com
- Facebook: www.facebook.com/groups/shebuiltthis
- LinkedIn: www.linkedin.com/in/emilyaborn
- Instagram: www.instagram.com/emilyaborn
