We all get caught up in what we feel like we “should” be doing as business owners and this is especially the case when it comes to marketing.

  • We “should” be posting more on social media.
  • We “should” be emailing on a consistent basis
  • We “should” offer ____ in our business

We can all get trapped in the “should” game and eventually burn out because if we follow the shoulds, we will try and do too much. In this episode Samantha Harrison and I talk about how this plays into our business and how to navigating the feelings of “should”.